Our purpose is to support talented racing drivers to fulfil their potential in motorsport.
Multiple Porsche Champions Team Parker Racing are the ultimate partner for delivering the best-prepared cars on track and Absolute Agency is able to deliver off the track with a dedicated activation & marketing plan for all partners.
For 2023 a number of partners have joined the project to support the selected 2023 drivers of Porsche junior Adam Smalley, Harry Foster, and reserve driver Ollie White.
The vision for the project is to inspire more brands to embrace motorsport as a fully integrated marketing platform to drive business growth plans while supporting underfunded talent to progress in the sport and reach their goals.
Latest iconic 911 joined the Porsche Carrera Cup GB for the first time in 2022 with the new 992.
2022 saw a major change in the regulations, with the introduction of the new 992 Porsche 911 GT3 Cup car, which is the latest GT3 spec released from Porsche. The car was voted car of the year by Autocar magazine and last year made the action on track even more spectacular than the previous seasons.
Due to the excellent reviews of the car and the close championship battle in the 2021 season between Dan, Lorcan and Kiern, the 2022 championship was fully subscribed by mid-November 2021 and last year's season was a closely contested battle between the top drivers, which included Adam Smalley. This leads into the 2023 season which is set to be best yet!